HOME / RESEARCH_&_INDUSTRY
// Research_&_industry
Original research on marketing in the agent era.
Primary sources, dated claims, methods shown. When I can’t verify something, I say so. When an experiment fails, I publish that too.
The economics of agentic content production
What a published piece costs across human, AI-assisted and agentic workflows, and where the savings disappear.
// Published
Statistics and research, fact-checked.
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Research
PUBLISHED
8 Content Volume Statistics That Failed Fact-Checking in 2026
Eight statistics that appear in most 2026 writing about content volume do not survive a check against their primary source. Two are misquotes of studies that say something…
// Reports
Research pipeline.
Agent autonomy vs. human oversight: where teams draw the line
NO_FILES_IN_THIS_CATEGORY_YET · THE FEATURED REPORT ABOVE IS ECONOMICS
// Industry_log
Signals worth your attention.
Short, dated notes on what changed in AI search, agents and marketing ops. Each one links to the primary source.
// Method
How every report is built.
I link the original study, filing or dataset. Never an aggregator.
Every time-sensitive number carries the date I checked it.
The field publishes wins. I publish what broke and why.
// Market_signals_2026–27
What’s changing for B2B SaaS founders in 2026–27.
Efficiency mandate
CAC payback <12–18 mo · NRR >110%Seat pricing gives way to outcome pricing
Agents replace seatsAnswer-engine invisibility
Research moved to AI searchContent slop and unused call transcripts
Buyer language left in GongHybrid GTM replaces single-channel
PLG + sales-led// Early_access