TANJA_GAVRILOVIC

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// Pricing

Three scopes. One goal: pipeline.

Prices are published so you can decide before we talk. Pick the scope that matches the size of the problem. Every engagement starts with a short application.

01 · STRATEGIC_GROWTH_ADVISOR
$4k–$6k /MO

Founder-led company with an internal marketer or agency already executing.

WHAT_YOU_GET
→ Biweekly leadership calls → Monthly KPI review → Plan critique → GTM and positioning guidance → Channel prioritization → Executive decision support
NOT_INCLUDED
— Hands-on execution (scoped separately) — Team and agency management
FIRST_QUARTER, THEN MONTHLY · 30–60 DAY EXIT Apply_for_advisor
02 · FRACTIONAL_CMO PIPELINE_SYSTEM
$8k–$12k /MO

$3M–$15M ARR company that needs a dedicated head of marketing.

WHAT_YOU_GET
→ ICP and positioning → Demand strategy and quarterly plan → Weekly leadership → Sales alignment → Agency and team management → KPI dashboard → Monthly business review
NOT_INCLUDED
— Hands-on execution (scoped separately) — B2C work
FIRST_QUARTER, THEN MONTHLY · 30–60 DAY EXIT Apply_now
03 · EMBEDDED_FRACTIONAL_CMO
$12k–$18k /MO

$10M–$50M ARR, or a post-funding team with high stakes and existing complexity.

WHAT_YOU_GET
→ Everything in Fractional CMO → Deeper executive-team presence → Hiring and org design → Budget ownership → Campaign governance → Board reporting → Multi-channel orchestration → More intensive team and vendor leadership
NOT_INCLUDED
— Hands-on execution (scoped separately) — B2C work
FIRST_QUARTER, THEN MONTHLY · 30–60 DAY EXIT Apply_for_embedded

In short: Strategic Growth Advisor is $4k–$6k per month. Fractional CMO (Pipeline System) is $8k–$12k per month. Embedded Fractional CMO is $12k–$18k per month. Execution is priced separately. After the first quarter, every retainer rolls month to month with a 30 to 60 day exit.

// Execution_is_separate

The fee covers leadership. Execution has its own budget.

Execution runs as a separate growth pod or through my execution partner network, never absorbed into the leadership fee.

Content / SEO execution Separately scoped monthly retainer
Paid media management Fixed monthly fee or channel-based fee, never a vague “everything included” promise
Design and video Production allowance or external supplier budget
CRM and attribution build One-off RevOps project
Website / CRO Separate project or specialist retainer

// Compare_scopes

What’s in each.

CAPABILITY ADVISOR FRACTIONAL EMBEDDED
Leadership cadence BIWEEKLY WEEKLY EMBEDDED
Monthly KPI review ■ ■ ■
GTM and positioning guidance ■ ■ ■
Channel prioritization ■ ■ ■
ICP, demand strategy and quarterly plan — ■ ■
Sales alignment — ■ ■
Agency and team management — ■ ■
KPI dashboard and monthly business review — ■ ■
Hiring and org design — — ■
Budget ownership and campaign governance — — ■
Board reporting — — ■

■ INCLUDED — NOT_INCLUDED

// Fractional_vs_full_time

Compare the cost to the hire you’d make instead.

Salary, overhead and recruiting fee against a monthly retainer. Put in your own numbers.

Run_the_calculator →
YEAR_ONE_COST
FULL_TIME
FRACTIONAL
Illustration. Your numbers set the bars.

// FAQ

Before you book.

01 What happens in the first 30 days?

Discovery. I read your calls, CRM notes and ICP docs, then name the one problem to fix first and the plan to fix it.

02 Do you write the content?

I build the system and set the standard. Your team and agents produce. I write when a piece decides a deal.

03 Do you replace our marketing hire?

I cover the gap and help you make that hire. The goal is a leader in the seat and a system they inherit.

04 Who is this for?

Series A–B B2B SaaS. I don’t take B2C work.

05 How do agents fit in?

Agents handle research, drafting and repetitive ops. People approve every output that reaches a customer.

06 How much does a fractional CMO cost?

A Strategic Growth Advisor seat is $4k–$6k per month. A Fractional CMO (Pipeline System) engagement is $8k–$12k per month. An Embedded Fractional CMO is $12k–$18k per month. Execution such as content, paid media, design or RevOps is priced separately. Retainers roll month to month after the first quarter.

07 How much more is a full-time CMO than a fractional one?

My retainers run from $4k to $18k a month depending on scope. A full-time hire adds salary, overhead and a recruiting fee on top. The fractional vs full-time calculator lets you put in your own numbers and compare.

08 Does a fractional CMO do hands-on execution, or just strategy?

The fee covers leadership. Execution has its own budget and runs as a separate growth pod or through my execution partner network. It is never absorbed into the leadership fee. Content and SEO, paid media, design and video, CRM and attribution, and website or CRO are each scoped separately.

09 How long is the commitment, and how do I exit?

Every scope starts with a first quarter. After that, the retainer rolls month to month with a 30 to 60 day exit.

10 What’s the difference between an advisor and a fractional CMO?

The Strategic Growth Advisor scope ($4k to $6k a month) suits a founder-led company that already has an internal marketer or agency executing. You get biweekly leadership calls, a monthly KPI review and GTM guidance. The Fractional CMO scope ($8k to $12k a month) adds ICP and positioning, a demand strategy and quarterly plan, weekly leadership, sales alignment, agency and team management, a KPI dashboard and a monthly business review.

// Next_step

Not sure which scope fits? That’s what the call is for.

Apply_now