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// Case_studies
Fractional CMO case studies.
Six B2B SaaS engagements, from $3M to $35M ARR. What was broken, what I changed, and what moved in pipeline, CAC and win rate.
From founder-led marketing to qualified pipeline
VERTICAL SAAS Read_case_study →Fixing positioning and conversion before adding spend
DEVELOPER / TECHNICAL SAAS Read_case_study →Building scalable acquisition after Series A
COMPLIANCE / OPERATIONS SAAS Read_case_study →Turning inefficient demand into profitable pipeline
B2B SAAS Read_case_study →Winning enterprise deals through positioning and ABM
CYBERSECURITY / DATA SAAS Read_case_study →Scaling internationally without breaking the GTM model
HR-TECH / WORKFLOW SAAS Read_case_study →// FAQ
Frequently asked questions.
What results can I expect from a fractional CMO?
Across six B2B SaaS engagements from $3M to $35M ARR, results included 2x marketing-sourced qualified pipeline in six months, 28% lower CAC in six months, CAC payback cut from 11 to 6 months, and enterprise win rate up from 24% to 39%. I don’t promise guaranteed revenue numbers. Each case shows what was broken, what I changed and what moved.
Can you grow pipeline without increasing ad spend?
Yes. In case 04, a Series B B2B SaaS company at $18M ARR got 1.8x qualified pipeline on flat paid spend. In case 02, a $7M ARR developer SaaS cut CAC by 28% in six months by fixing positioning and conversion before adding spend.
Do your case studies cover Series A and Series B companies?
Yes. Cases 01 and 02 are Series A at $3M and $7M ARR, case 03 is Series A to B at $12M ARR, and cases 04 to 06 are Series B from $18M to $35M ARR. Verticals include vertical SaaS, developer tools, compliance, cybersecurity and data, and HR-tech.
Why are the case studies anonymized?
Clients are anonymized. Each case gives the stage, ARR, category and the metric that moved.
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